The Theory of Planned Behavior and Marketing Ethics Theory in Predicting Digital Piracy Intentions
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چکیده
منابع مشابه
Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model
Since digital piracy has posed a significant threat to the development of the software industry and the growth of the digital media industry, it has, for the last decade, held considerable interest for researchers and practitioners. This article will propose an integrated model that combines the theory of planned behavior (TPB) and ethics theory, the two theories that are most often used in dig...
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The efficacy of Azjen’s (1985, 1991) Theory of Planned Behavior (TPB) for the prediction of cheating intentions and behaviors was examined in a sample of 241 business undergraduates. Mediated structural equation models of the TPB, with personality constructs, adjustment, and prudence, as antecedents were examined. The TPB model explained 21% of the variance in cheating intentions and 36% of che...
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This analysis demonstrates the relevance and robustness of the Theory of Planned Behavior in the prediction of business start-up intentions and subsequent behavior based on longitudinal survey data (2011 and 2012; N=969) from the adult population in Austria and Finland. By doing so, the study addresses two weaknesses in current research: the limited scope of samples used in the majority of prio...
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ژورنال
عنوان ژورنال: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
سال: 2021
ISSN: 2224-2899,1109-9526
DOI: 10.37394/23207.2021.18.68